Different festivals cater to different needs depending on the festival itself, and therefore are marketed in varied ways to appeal to those different audiences, offering different aspects of festival community and experience.
LATITUDE
The latitude poster is completely selling the festival as an event and the location itself. The stylisitic writing and vintage frame with detailing is selling the style of the festival, a very 'arty' and calm atmosphere with good music, which would appeal to many people. The style of the poster has not changed much in 7 years is has been running, therefore is has become a brand and is recognisable and trustworthy to an audience or potential new customer.
READING
Reading is completely selling the musical acts by the plain background and the main focus on the headling acts, therefore they are selling the music only and the experience of the music, not the festival as a community. The colour scheme is simple and contrasts the red colouring of the logo so that is recogniseable, but the bold writing is so that the artists are the main focus of the advertisment due to the font being bolder and bigger than even the logo itself.
DOWNLOAD
Download is very bold and brash and reflects the type of music playing at the festival, mainly Metal. The tattoo style border reflects people's interest in tattoos, body art and modification within the genre. The headlining acts are the main part of the poster with the names being as bold and strong, if not bolder than the logo of the festival itself, showing that they are also selling the music experience rather than the music and festival experience that Latitude sells. This also shows that the kind of person to attend Download is the kind of person who knows the genre well and can recognise the headlining acts.
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